THE ORBIT
IDENTITY & BRANDING DESIGN
Design:
Natassa Lianou + Ermis Chalvatzis
The Orbit Identity Design is a comprehensive branding and wayfinding project created by LC Architects for The Orbit, a 42,000 sqm urban office campus on Kifisias Avenue in Athens. As the architects responsible for the building's facade design, LC Architects extended their creative vision into the project's visual identity, ensuring a cohesive design language that unifies architecture and brand.
The identity system draws directly from the architectural language of The Orbit — its fluid curves, dynamic white forms, and forward-looking character. The logotype and graphic elements translate the building's three-dimensional qualities into a two-dimensional visual vocabulary that is both distinctive and instantly recognisable. The result is a brand identity that feels inseparable from the architecture itself.
The project encompasses the full scope of environmental graphics and wayfinding design, including signage systems, directional graphics, and spatial branding throughout the building's public areas, lobbies, and common spaces. Each element has been carefully considered to guide occupants and visitors through the campus while reinforcing The Orbit's identity as a contemporary, innovation-driven workplace.
LC Architects' integrated approach — designing both the building envelope and its brand identity — ensures an exceptional level of design consistency. The identity system supports The Orbit's positioning as Athens' premier tech-hub office campus and Greece's first LEED Platinum v4.0 certified building, communicating sustainability, innovation, and architectural excellence.
The Orbit Identity Design demonstrates LC Architects' multidisciplinary capabilities, extending beyond architecture into brand strategy, graphic design, and environmental communication to deliver holistic design solutions.